We know exactly how that trade-off feels.

You know the drill.
The treat that's incredible ruins your afternoon.
The 'better for you' one, is fine, if you don't mind chewing on disappointment..

Our founder, Brittany, felt it hardest after she swapped California for London. She missed one treat in particular: the crunchy, chocolatey Malteser she grew up on. Every version she tried let her down. So, months of trial and error later, she built her own.

Knack Snacks made its first public appearance at the Arnold Expo in September 2022. People couldn't get enough. Knack Snacks hasn't slowed down since.

She carried that same care into everything else: gluten-free, high in protein, made without artificial nasties, and cocoa suppliers who do right by people and the planet. Zero food waste, on purpose.

That's the whole idea. One small swap, and the trade-off disappears.